Teaching marketing the way it's actually done now.

A two-year, sprint-based program where every session is a checkpoint and every sprint ships something real. Students don't learn about the tools — they build a business with them.

One cohort, one project, eighteen months

Courses are ordered so each one feeds the next. Students arrive at the final course shipping a business they've been living with for over a year — not starting from scratch.

  1. PrerequisiteSession 0Kickstart Bootcamp
  2. Semester 2Course 2GenAI for Business
  3. SummerInternship+ Design Day
  4. Semester 3Course 1Modern Marketing
  5. Semester 4Course 3GTM Engineering

Tools first, then marketing, then a business

Each course is a stack of sprints with a single cumulative deliverable. No lectures with assignments — checkpoints that produce something real.

Semester 26 sprints

GenAI for Business

Beyond the Chatbot

Clauden8nCursorGitHub
Output

A working AI workflow you built yourself — with a repo and a live demo.

Semester 37 sprints

Modern Marketing

For the AI Era

GA4Search ConsoleAhrefsAI Content
Output

A live site with tracking, published content, and a real distribution plan.

Semester 48 sprints

GTM Engineering

Build a Real Business

Next.jsSupabasePostHogLoops
Output

A live website with real traffic and a working go-to-market stack.

Not lectures. Sprints.

A sprint is a two-to-three week cycle bookended by two face-to-face sessions. The session is the ignition and the debrief — the building happens in between.

01

Ignite

A face-to-face session unveils the concept, shows a live demo, and hands out the sprint brief.

02

Build

Two to three weeks of independent group work. Real tools, real problems, real things break.

03

Submit

Groups ship a real deliverable — a doc, a workflow, a published page — one week before the next session.

04

Showcase

The next session debriefs: top groups present, the class dissects what worked and what broke.

A portfolio, not a transcript

By Demo Day, every group has four real artifacts — each one shippable in a job interview or a startup pitch.

Course 2

An AI Workflow

A working automation students built and can demo live, backed by a GitHub repo.

Design Day

A Design System

A visual direction and design brief — colors, type, references — for their project.

Course 1

A Marketing Stack

A live site with SEO, published content, and analytics tracking every visit.

Course 3

A Real Business

A live website with real traffic and a GTM stack they can keep running after graduation.

A practitioner, not a lecturer

The GT Program is led by Thrilok Abhishek — a builder who runs real businesses, including the D2C brand IndianCoffeeBeans.com. The program teaches the exact stack he uses to build and grow them.

IndianCoffeeBeans.comA real D2C business — built, shipped, and run end to end

“Build, don't describe. Every sprint ends with something that exists — not a strategy deck that never ships.”

Ready to build something real?

Bringing the GT Program to your cohort, or a student logging back in — start here.