Professor of Practice Series · NSBT, MGM University

Teaching marketingby buildingagentic workflows.

Over a single year, MMS students go from their first AI workflow to a launched business, building in small, fixed teams. Every monthly studio visit is a checkpoint, and every sprint ships something real.

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The GT Program student dashboard showing the active sprint, per-course progress, and submission status in one view.
the sequence

One cohort, one project, one year

Courses are ordered so each one feeds the next. By the final course, students are growing a business they've been building since the first visit in August.

  1. 01Before AugKickstart BootcampSession 0
  2. 02Aug–OctGenAI for BusinessCourse 1
  3. 03OctoberDesign LiteracyDesign Day
  4. 04Nov–DecModern MarketingCourse 2
  5. 05Jan–AprGTM EngineeringCourse 3

Tools first, then marketing, then a business

Each course is a stack of sprints building toward one cumulative deliverable. Every checkpoint produces something real: a workflow, a site, a launch.

Course 1Aug–Oct · 6 sprints

GenAI for Business: Beyond the Chatbot

Not about understanding AI — about operating it.

Claude / ChatGPTNotionMiro / FigJamn8n
Output

A working AI workflow the group built themselves — an n8n automation, a small AI-assisted tool on GitHub, and a live demo.

Course 2Nov–Dec · 4 sprints

Modern Marketing for the AI Era

Don't think about marketing — do it, on a real project, with real evidence.

Google Search ConsoleScreaming Frog (free tier)Ahrefs Webmaster ToolsGoogle Keyword Planner
Output

A live site with tracking and published content, built layer by layer — the marketing foundation each group carries into Course 3. A portfolio, not a strategy deck.

Course 3Jan–Apr · 8 sprints

GTM Engineering: Build a Real Business

You've built the audience. Now build the business.

NotionGA4 + Search ConsoleLinkedIn / EmailClaude / ChatGPT
Output

A live website with real traffic, a working GTM stack, a validated business model, unit economics, and a pitch deck. The best 2–3 projects are considered for NSBT's incubator.

How a Sprint Works

Not lectures. Sprints.

A sprint runs inside a monthly 3-day studio visit. The concept is unveiled and demoed, then the building happens in the room — and the next month's visit debriefs it.

Step 01

Ignite

Each monthly studio visit opens by unveiling the concept, showing a live demo, and handing out the sprint brief.

Step 02

Build

Groups build in the room — GT roams and unsticks. Real tools, real problems, real things break.

Step 03

Submit

Groups ship a real deliverable (a doc, a workflow, a published page) — in studio, or a week before the next monthly visit.

Step 04

Showcase

The next visit debriefs: top groups present, the class dissects what worked and what broke.

Four real artifacts by Demo Day

Each one is portfolio-ready: something a group can put in front of an employer or an investor and demo live.

Course 1

An AI Workflow

A working automation students built and can demo live, backed by a GitHub repo.

Design Day

A Design System

A visual direction and design brief (colors, type, references) for their project.

Course 2

A Marketing Stack

A live site with SEO, published content, and analytics tracking every visit.

Course 3

A Real Business

A live website with real traffic and a GTM stack they can keep running after graduation.

Thrilok Abhishek, the practitioner who runs the GT Program.

Built and taught by a practitioner

The GT Program is led by Thrilok Abhishek, a builder who runs real businesses including the D2C brand IndianCoffeeBeans.com. It teaches the exact stack he uses to build and grow them.

IndianCoffeeBeans.comA real D2C business: built, shipped, and run end to end
“Build, don't describe. Every sprint ends with something that exists: a workflow, a page, a product you can open in a browser.”
gtabhishek.com

Ready to build something real?

Explore every course and sprint brief, or get in touch about bringing the program to your cohort.

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